Founded in 2011, Safe Money Broadcasting has helped hundreds of advisors nationwide build their businesses. With over a half-century of industry experience, we have helped financial professionals build trust with prospects, establish brand credibility, and close more sales. Learn more about our team below.
SHERRIE NORRIS – Senior Sales Manager (Digital Marketing Expert)
With over 20 years in sales and marketing for national publications, digital media, and account management, Sherrie Norris excels at helping small businesses reach their goals. Over the years, she has built deep experience in marketing and advertising strategies, with core specialties in branding and content marketing. Her career has taken her from traditional marketing to the ever-changing landscape of digital marketing.
Prior to joining Safe Money Broadcasting, Sherrie held critical sales and business development roles, where she consistently exceeded account goals and built strong customer relationships. Over the years, she has worked for growing national publications covering lifestyle, personal wellness, and other areas of broad readership. She has been a consistent driver of new business and partner to numerous organizations, helping them put together as well as execute on strategic marketing packages to grow customer awareness, expand their market reach, and increase revenues.
Sherrie holds a degree in Marketing & Advertising and has attained an Interactive Advertising Bureau (IAB) certification from the International Accreditation Board. Her marketing knowledge spans many areas, including traditional media, direct mail, programmatic advertising, experiential marketing, content marketing, email marketing, and digital marketing & media.
Sherrie believes in the importance of aligning your brand with trusted, known, and respected companies, which is why she is passionate about helping advisors achieve these objectives. She looks forward to bringing her considerable experience with small business owners to your financial advisory and working with you to grow your practice.
CODY MILLS – Digital Marketing Director
Cody has spent years in management, sales, and overseeing the day-to-day operations of restoration companies and recreational vehicle sales. With experience managing job sites and driving sales, he understands the importance of efficiency and customer satisfaction.
Now stepping into his first role as a Digital Marketing Director, Cody is eager to bring his extensive background into the digital space, specifically to help financial advisors enhance their online presence. Drawing on his deep understanding of sales dynamics and client relationships, Cody is passionate about crafting strategic digital campaigns that resonate with the unique needs of financial advisors and their clients. He focuses on using SEO, social media marketing, and targeted content strategies to help advisors build trust and connect meaningfully with their audience.
By combining his practical, hands-on experience with innovative marketing techniques, Cody aims to empower financial advisors to not only attract new clients but also foster long-lasting, meaningful relationships. He’s excited about this new chapter and fully committed to making a significant impact through digital marketing, ensuring that every online interaction contributes to building a stronger, more trusted advisor-client connection.
Caitlin Meyer – Digital Marketing Director
Caitlin Meyer is the Digital Marketing Director at Safe Money Broadcasting, where she leads the execution of strategic digital marketing initiatives that enhance brand awareness, drive engagement, and support advisor growth across the Safe Money platform. With a lifelong familiarity and comfort with social media, Caitlin brings a modern, intuitive understanding of digital communication to the financial services space.
Having grown up alongside the rise of digital platforms, Caitlin has a natural grasp of online trends, audience behavior, and the tools needed to thrive in today’s ever-evolving marketing environment. She uses this insight to guide her team in deploying high-impact campaigns across social, email, and web channels, aligning with the company’s mission of financial education and advisor visibility.
Caitlin is also a licensed real estate professional with hands-on experience working closely with clients through major financial decisions. Her background in real estate helped sharpen her skills in listening, problem-solving, and delivering value based on individual needs—qualities that now support her success in managing digital strategies tailored to diverse audiences.
At Safe Money Broadcasting, Caitlin’s focus is on building scalable marketing systems, optimizing advisor outreach, and ensuring that the brand’s voice remains clear, consistent, and compelling across every touchpoint. She works closely with the content and creative teams to make sure each initiative supports the larger goals of advisor credibility, education, and client engagement.
When she’s not driving digital strategy, Caitlin enjoys exploring new platforms, following emerging tech trends, and spending time with her family. Her leadership, adaptability, and fresh perspective are helping shape the next phase of growth at Safe Money Broadcasting.
BRENT MEYER – Chief Marketing Officer
Brent is the Chief Marketing Officer and Owner of Safe Money Broadcasting, where he leads operations and pioneers innovative strategies for today’s financial professionals. With over 20 years of experience in the financial services industry, Brent has established himself as a passionate advocate for both consumers and independent advisors.
Brent’s extensive background includes roles as a Marketing Director for a division of a globally recognized insurance carrier, a senior executive at an insurance marketing firm, and a publisher focused on safe financial strategies. Currently, he is actively involved in the industry as a wealth brokerage owner and the proprietor of SafeMoney.com, a prominent national financial education website. Brent is deeply committed to helping people navigate their retirement planning, emphasizing the importance of lifetime income, protection, and secure growth strategies in achieving their financial goals.
