Founded in 2011, Safe Money Broadcasting has helped hundreds of advisors nationwide build their businesses. With over a half-century of industry experience, we have helped financial professionals build trust with prospects, establish brand credibility, and close more sales. Learn more about our team below.
ERICA BEDDINGFIELD — Director of Business Relationships
As Director of Business Relationships, Erica engages in relationship-building with retirement investors and advisors. Her role consists of helping consumers, connecting them with independent advisors who offer expert retirement guidance and income strategies. On the advisor side, Erica helps financial professionals utilizing Safe Money Broadcasting’s programs to make the most of their marketing dollars and to drive meaningful results in their practices.
Erica has 10+ years of experience in financial services and marketing. Her background makes her relatable to small business owners. Her experience includes collaborating with financial advisors nationwide to optimize their marketing and to streamline their business efficiency.
Prior to her work in the financial industry, she had award-winning achievements with district and nationwide regional business development roles. Her career includes top-level sales development, vendor negotiations, startup business development, and personnel & operations management. As a chief point-of-contact for business, Erica plays a vital role in ensuring SMB is running on point and with efficiency. She is passionate about helping advisors grow their practices and seeing how SMB’s strategic programs can help them overcome business gaps.
JENNIFER ESPOSITO — Sales Relationship Specialist
Jennifer Esposito has over 25 years of experience in client and team member management. She has a degree in Business Administration, Management, and Operations and holds a NJ real estate license. Jennifer is a self-motivated professional who have been successful in real estate sales, marketing, investments, and other areas of business. In the earliest stages of her career, she worked for an Internet startup company and subsequently worked for a publishing company, where she sold digital and print advertisements to local businesses.
Jennifer enjoys and prides herself on building positive relationships! While transitioning across various industries, she has led diverse teams, fostered organizational growth, and has been responsible for organizational resources. She is a highly-spirited team player with a heart for achieving bottom-line results.
Jennifer is excited to work with independent financial advisors and agents as part of Safe Money Broadcasting. She is a supportive mother to a beautiful 20-year-old daughter who is now starting her journey in life. Jennifer recently acquired property in Corozal, Belize in Central America, fulfilling her dream of living part-time outside the United States while still working remotely. She looks forward to helping you reach your business goals, drive more productivity in your practice, and reach the business results you desire.
SHERRIE NORRIS — Marketing Specialist
With over 20 years in sales and marketing for national publications, digital media, and account management, Sherrie Norris excels at helping small businesses reach their goals. Over the years, she has built deep experience in marketing and advertising strategies, with core specialties in branding and content marketing. Her career has taken her from traditional marketing to the ever-changing landscape of digital marketing.
Prior to joining Safe Money Broadcasting, Sherrie held critical sales and business development roles, where she consistently exceeded account goals and built strong customer relationships. Over the years, she has worked for growing national publications covering lifestyle, personal wellness, and other areas of broad readership. She has been a consistent driver of new business and partner to numerous organizations, helping them put together as well as execute on strategic marketing packages to grow customer awareness, expand their market reach, and increase revenues.
Sherrie holds a degree in Marketing & Advertising and has attained an Interactive Advertising Bureau (IAB) certification from the International Accreditation Board. Her marketing knowledge spans many areas, including traditional media, direct mail, programmatic advertising, experiential marketing, content marketing, email marketing, and digital marketing & media.
Sherrie believes in the importance of aligning your brand with trusted, known, and respected companies, which is why she chose to work with Safe Money Broadcasting. She looks forward to bringing her considerable experience with small business owners to your financial advisory and working with you to grow your practice.
IAN MYERS — Communications Manager
Ian serves as Communications Manager. He is a resident plate-spinner, working with strategic teams at Safe Money for firm communications, digital marketing, and content marketing for SMB’s valued SafeMoney.com advisor community.
Ian draws upon 10+ years of experience in public affairs, business development, and nearly a decade in marketing-communications work. One starting point for his career in the financial industry was as a staff writer for an investor relations firm representing small-cap publicly traded companies. From there, he has worked with numerous financial firms in a marketing advisory capacity.
For consumer and business marketing insights, Ian draws upon a wide-varying background. This includes marketing strategy for small-to-medium enterprises; operations & consulting for political campaigns at all levels of government; and sales & marketing roles with startup to established companies. He looks forward to helping you achieve your business and branding goals.
BRENT MEYER — Chief Marketing Officer
Brent is the CMO and Owner of Safe Money Broadcasting. He oversees operations and charts new paths of innovation forward for today’s financial professional. He has been in the financial services industry for almost 20 years. Throughout his career, Brent has been an outspoken advocate for consumers and for independent advisors alike.
His background includes being a market director for a business unit of a well-capitalized global insurance carrier, a senior executive of an insurance marketing company, and a publisher on safe financial strategies. Brent’s current involvement in the industry includes being a wealth brokerage owner and the owner of SafeMoney.com, a national financial education website. His passion includes helping people understand their retirement money and see the roles of lifetime income, protection, and safe growth strategies in achieving their goals.