Did you know that nearly 70% of independent insurance and financial advisor websites fail to meet even the most basic standards of effectiveness? According to a recent study of 50 agent websites, most are either invisible online, unhelpful to prospects, or so outdated that they’re doing more harm than good. In today’s digital-first world, your […]
Digital marketing is often touted as the holy grail of lead generation for financial advisors, but the reality is far from what many agencies promise. With rising costs, poor lead quality, and compliance challenges, many advisors find themselves frustrated and struggling to see a return on investment. In an industry built on trust and credibility, […]
Digital Marketing: Overpromised and Under-delivered – Are You Really Getting What You Paid For? In today’s digital age, it’s nearly impossible to grow a business without investing in digital marketing. From promises of high Google rankings to guaranteed website traffic, agencies often lure clients in with grand promises—but many businesses find themselves sinking money into […]
Are you looking for a list of IMOs (insurance marketing organizations) that offer annuity and life insurance products? Since Safe Money Broadcasting is a content and marketing company that isn’t in the financial services business, we often hear from our advisor- and agent-clients about whether a list of IMOs and FMOs working with such insurance […]
FMO, IMO, NMO, MGA & GA: Understanding Insurance Roles and the Role of Lead Cultivation Companies Like Safe Money Broadcasting In the insurance industry, each type of marketing organization (FMO, IMO, NMO, MGA, GA) provides unique resources to support advisors, but there’s often a gap in highly personalized marketing and lead cultivation. FMOs and their […]
AM Best, one of the most respected credit rating agencies in the insurance industry, has faced notable criticism lately from insurers concerned about its stringent rating criteria. Known for its in-depth financial evaluations, AM Best provides credit ratings that insurers rely on to communicate their financial health to consumers and investors. However, some insurers now […]
High Engagement Rates: Videos are incredibly engaging, with the average person spending around 18 hours a week watching them (SocialPilot). This level of engagement is unmatched by other types of content, making videos a powerful tool to capture and retain audience attention. Increased Reach and Visibility: With 92% of internet users consuming video […]
Marketing can be a daunting task for independent financial advisors. With the landscape continuously evolving and the market becoming increasingly competitive, understanding and addressing the key marketing challenges for financial advisors is crucial. This article delves into the top marketing challenges faced by financial professionals and offers practical solutions to overcome them. 1. Regulatory Compliance […]
In today’s digital era, financial advisors need effective online marketing strategies to thrive and attract clients. With numerous digital tools at your disposal, navigating this landscape can be daunting. Discover the top 5 digital marketing strategies that will elevate your practice and enhance visibility. Mastering the Top 5 Digital Marketing Strategies for Financial Advisors – […]
Are you looking for the best FMO for annuity business? As almost everyone knows, FMO is short for “field marketing organization,” which also tends to be called an “insurance marketing organization” (IMO). Finding the best FMO for annuity business isn’t a matter of just picking the right FMO, but rather the right one for YOU. […]
