Safe Money TV Capabilities & Reporting Guide

Safe Money TV – Targeting & Reporting Capabilities FAQ

Welcome to the Safe Money TV FAQ page. Below you’ll find a comprehensive overview of the targeting, retargeting, and reporting capabilities available through the Safe Money TV program—offered exclusively to SafeMoney.com Independent Advisor members.

Targeting Capabilities

Safe Money TV enables advertisers to reach highly specific audiences through advanced targeting options, including:

Geolocation:

  • State, DMA (Designated Market Area), city, and ZIP-level targeting.

Demographics:

  • Age, gender, income level, household composition, language, and more.

Behavioral & Intent Signals:

  • Target consumers in-market for products and services such as cars, homes, pets, or those who are recent movers or frequent restaurant-goers.

Interest-Based Targeting:

  • Focus on audiences interested in topics like fashion, fitness, health/wellness, home improvement, sports, and hundreds of additional categories.

CRM & Pixel-Based Targeting:

Upload first-party CRM data or use the proprietary media pixel to retarget

  • Website visitors
  • Abandoned cart users
  • High-intent shoppers

Retargeting Support

Yes—retargeting is fully supported through Safe Money TV. You can engage:

  • Past website visitors
  • Shoppers who didn’t convert
  • Visitors of specific product/category pages
  • CRM contacts synced from platforms like Klaviyo for consistent email/SMS remarketing

Note: Retargeting is IP-based and integrates seamlessly with the media partner’s pixel.

Audience Precision

The underlying third-party media platform allows advertisers to reach their ideal customer profiles by layering multiple targeting variables.

Example:
A financial brand might target:

  • Women aged 45–75
  • Living in metro areas
  • High household income
  • Interested in wellness and finance
  • Who have visited similar financial websites in the last 30 days

Unqualified audiences can also be excluded, ensuring your ad spend reaches only the most relevant and qualified households.

Reporting & Attribution

Real-time performance reporting is available upon request and may include:

  • Impressions
  • CPM (Cost Per Thousand Impressions)
  • Website visits
  • Conversions & revenue (via media pixel or Google Analytics integration)
  • ROAS (Return on Ad Spend)
  • Household reach
  • Strategy-level insights (ideal for multi-strategy campaigns)

A multi-level reporting dashboard is accessible, offering breakdowns across:

  • Campaigns
  • Targeting strategies
  • Creative assets

Pixel validation is also real-time, helping confirm your tracking setup before launch.

Disclaimer: Safe Money Streaming is a marketing support service available exclusively to SafeMoney.com Independent Advisor members and is facilitated through a third-party media provider. SafeMoney.com is not a television advertising agency and does not directly produce, place, or manage media buys. All campaign development—including creative production, media placement, and execution—is handled independently by a third-party partner.

SafeMoney.com makes no representations, warranties, or guarantees—express or implied—regarding the performance, outcomes, or return on investment of any advertising or media campaign. Advisors are solely responsible for reviewing all marketing content to ensure compliance with their firm’s policies and any applicable regulatory requirements.

All reporting and analytics for Safe Money TV are provided upon request and are managed by the third-party provider. Safe Money Broadcasting functions solely as a facilitator and assumes no responsibility or liability for the accuracy, completeness, or results of the services provided.

The claims and information contained within this FAQ have been provided directly by the third-party media vendor. These statements do not represent the views or verified findings of Safe Money Broadcasting or SafeMoney.com.

Fees paid to Safe Money Broadcasting cover only the creative services provided by our internal team. Any additional or alternative creative work outside of the standard scope is the financial responsibility of the advisor and is not included in the Safe Money TV program.

Referrals to the third-party vendor will only be extended to active members of SafeMoney.com’s Independent Advisor program.